Sales of alcohol and cannabis in Canada are on opposite trajectories, according to data provided by Statistics Canada. For the fiscal year ending 31 March 2025, sales of adult-use cannabis products increased 6.5%. By contrast, alcohol sales revenue declined by 1.6%.
Canadians purchased $5.5 billion worth of cannabis products in the last fiscal year, with sales of herbal cannabis products comprising approximately 60% of all sales. Canada legalised the adult-use cannabis market in 2018.
Data from several United States jurisdictions, including California, have identified a relationship between legal cannabis access and decreasing alcohol consumption.
Survey data published in 2024 in The Harm Reduction Journal found that 60% of cannabis consumers acknowledge using it to reduce their alcohol intake.
27 March, 2026